Hi everyone! My name is Tierra, and my mom and I are reaching out for help as we prepare for the next chapter of our small business, eScential S.O.Y., a natural candle company.
It all started several years ago in the most difficult season of our lives, when my father, passed away. What began as a creative outlet and a way to find some peace eventually grew into something much bigger. We discovered a passion for creating products that could bring warmth and comfort into the homes of others and from that passion, eScential S.O.Y. candle company was born.
While we absolutely love creating candles that smell amazing, our vision for eScential S.O.Y. has always been about more than a simple fragrance. We believe that everything we bring into our homes matters in the grand scheme of our health and well-being. Our homes are where we rest, spend time with loved ones, raise our families and make so many of our precious memories. With that in mind, we believe the products we use in these spaces deserve just as much consideration as the products we ingest or put on our bodies. We want our customers to enjoy beautiful, comforting fragrances while being confident that care and consideration for their well-being goes into every one of our products that they bring into their homes.
Over the years, we've worked hard to build eScential S.O.Y. into something we're proud of. We've developed our products, created our website and connected with customers who have expressed great appreciation for the products we create. However, like many small business owners we've faced our share of challenges. There were seasons when life demanded our attention elsewhere, and although we kept the business open, we weren't able to dedicate the time or resources needed to grow eScential S.O.Y. the way we envisioned.
My mom and I are now in a place where we're ready to give eScential S.O.Y. the attention it deserves. We've spent a lot of time discussing what we want the future of eScential S.O.Y. to look like and we're excited to finally begin putting those plans into motion. Rather than simply picking up where we left off, we want to take everything we've learned over the years and use it to build something exceptional.
Our Vision for eScential S.O.Y.
Our vision for eScential S.O.Y. expands beyond candles. We are especially enthused to expand our product line into a broader selection of home fragrance products, including wax melts, car and air fresheners, essential oil sprays, etc., It is our goal to achieve this while maintaining alignment with our commitment to thoughtful ingredient harvesting and wellness-conscious production practices. This matters to us because it matters to you.
Along with expanding our product line, we are preparing to refresh our branding by updating our labels and packaging, improving our product photography, and redesigning our website. We also plan to move away from Wix and build a self-hosted website that gives us more flexibility and control as eScential S.O.Y. grows. Part of our expansion will also include developing additional online content and resources that reflect the values behind everything we do.
We are also looking forward to increasing marketing and advertising efforts. We have always believed in the quality of our products, but we know that creating something wonderful is only part of running a successful business. We need to be able to reach the people who will appreciate what we have to offer and that's an area where eScential S.O.Y. has not been able to sufficiently invest.
All of these things are part of a bigger vision to create a sustainable, growing family business that we're proud to put our names behind. We know it will take time, hard work and consistency, but we're excited about the possibilities and ready to make the commitment.
Why We're Asking for Support
We've already invested a great deal of our own time, money and creativity into eScential S.O.Y., and we're proud of what we have accomplished so far. At the same time, we've reached a point where the financial costs associated with branding, developing new products and expanding our reach have made it difficult to move forward.
After much hard work and thoughtful consideration, rather than continuing to put eScential S.O.Y on hold we are asking for your help and support in acquiring the funds needed to get eScential S.O.Y. to the next chapter.
Where Your Support Will Go
eScential S.O.Y. wants to be transparent about how your financial support will be used. As we prepare to rebrand, relaunch and expand eScential S.O.Y., we have outlined the currently anticipated expenses below.
Marketing & Advertising
- Facebook advertising
- Google advertising
Website Development & Expansion
- eScential S.O.Y. website theme
- Website for faith-based content and resources
- Thrive Themes
- Domain registration
- Website hosting
Rebranding & Product Development
- Updated branding, labels, and packaging
- Fragrance oils and candle-making supplies
- Essential oils and supplies for product development
- Development of essential oil sprays and home fragrance products
- Professional product photography
- Marketing materials and other expenses associated with relaunch
How You Can Help
We are incredibly grateful for your support. Whether it's $5, $20, $100 or $1000 every contribution moves us gratefully closer to our goal.
We understand that not everyone is in a position to donate, if that is you please share this fundraiser with your friends, family, or social media network. We appreciate that just as much.
You can also support eScential S.O.Y directly by visiting escentialsoy.com and shopping our handcrafted candles. Every purchase helps us continue serving those we love while working toward the next chapter for eScential S.O.Y candle company.
With love,
Tierra & Dana ❤️
eScential S.O.Y
