Urgent! Help Redline hold Shopify Accountable

Goal:

 USD $50,000

Raised:

 USD $1,960

Campaign created by Redline Steel, LLC

Urgent! Help Redline hold Shopify Accountable

David v. Goliath Fight


When you build a business on faith, purpose, and people — you never expect to be left fighting for justice alone.


Colin Wayne launched Redline Steel in 2016 with a clear mission: People Over Profit. That mission wasn’t just a slogan, it was a way of life. Redline went on to donate millions of dollars in custom steel art to frontline workers, military, nurses, first responders, and nonprofits nationwide.

Driven by a mission of service, Redline quickly expanded from a humble 5,000-square-foot warehouse to a 110,000-square-foot facility, employing over 140 team members. The company’s impact earned national attention — including honors from the Governor of Alabama and an invitation to the White House, where Redline proudly represented the state during ‘Made in America’ week under President Trump’s administration.

In late 2021, everything started to unravel. After connecting Shopify’s Facebook Sales Channel, a technical failure caused our tracking pixel to become disconnected from our domain. That single issue created a cascading effect: faulty data, failed audience targeting, ineffective retargeting, and lost visibility into customer behavior. The result? Lost sales, inflated advertising costs, and a devastating drop in performance. We reported this catastrophic issue to Shopify multiple times, but they never helped us fix it.

Colin, a devoted father of three, had poured everything into Redline Steel. This wasn’t just a business — it was his passion, his purpose, and his legacy. But on March 25, 2023, that dream was forced to end. Redline shut its doors, a direct result of the damage caused.

Colin is now pursuing a civil lawsuit, but the legal terrain in Canada is far more demanding than in the United States. Unlike the American system, Canadian law requires the losing party in a lawsuit to cover part of the opposing side’s legal costs. This means Redline must hold a significant sum in escrow upfront — a requirement that increases as the case advances. It's a heavy and growing burden, simply to seek accountability.

That’s why we’re coming to you — as friends, supporters, previous customers and believers in this mission.

Your donation is more than money.

It’s a stand for justice.

Help us right a wrong that should never have happened in the first place.


Watch the Full Documentary - Published Here



Disclaimer: By contributing to this campaign, you acknowledge that your donation does not grant you access to confidential information or materials related to the legal case, nor does it provide any authority over how funds are allocated or used. Contributions are gifts of support and not tied to any ownership or control. Tax deductibility varies depending on your location and situation—please speak with a tax advisor for guidance. 

Recent Donations
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Anonymous Giver
$ 100.00 USD
1 day ago

Collin Justice will prevail.. God bless you 😇😇😇😇🫡🫡🫡

Curt
$ 50.00 USD
2 days ago

Praying for you brother.

Anonymous Giver
$ 100.00 USD
2 days ago

My prayers are that you will win this battle.

Anonymous Giver
$ 20.00 USD
2 days ago

Standing with Redline Steel. Faith, purpose, and people still matter. Praying for justice, restoration, and hearts moved to do what’s right. 🙏 #PeopleOverProfit #StandForJustice

Tara
$ 50.00 USD
2 days ago

John 16:33- I have said these things to you, that in me you may have peace. In the world you will have tribulation. But take heart; I have overcome the world.” Zechariah 9:12- Return to your stronghold, O prisoners of hope; today I declare that I will restore to you double.

Anonymous Giver
$ 25.00 USD
2 days ago

Lisa
$ 5.00 USD
2 days ago

I have your Redline pieces all over my house- inside and out! I'm proud to say, I've been a loyal customer since the beginning and the loyalty doesn't just get given out all willy-nilly over here lol... Yours was one of the only products that I returned to time and time again and also got other family members hooked. That's a testimony to your hard work and the awesome products you made. 🙌

Anonymous Giver
$ 25.00 USD
2 days ago

You are in my prayers.

SteveW
$ 50.00 USD
2 days ago

Utterly disgusting what Shopify did and I suspect it is becasue Colin is conservative and makes products in the USA. Good luck

Kjbaugh
$ 25.00 USD
5 days ago

I love every product I’ve purchased from Redline Steel, and I’ve purchased LOTS! Praying for a favorable outcome for you amazing people!! God Bless!! 🙏

Anonymous Giver
$ 25.00 USD
5 days ago

I have purchased many of your products. I'm so very sorry this has happened to your company.

Anonymous Giver
$ 50.00 USD
5 days ago

I stand w/Colin & Redline Steel. This company is a testament to producing quality products, fairly priced. I have bought SEVERAL & no disappointments. I especially like the co. is veteran owned & operated, their mission to give back, make a positive difference. Colin, I thank U & ur staff for ur service to our Nation.

Anonymous Giver
$ 50.00 USD
5 days ago

Deb Doe
$ 25.00 USD
5 days ago

I'm with you Colin. Elite #14 Deb Doe

Shari Ellis
$ 25.00 USD
5 days ago

I love the products I purchased from your company and am so sorry that this has happened to you. I appreciate your time in the military as my son just retired from 20 years in the Army and spent a few years in Iraq and Afghanistan as an apache helicopter mechanic. Keep lifting up the name of Christ and you will be lifted above this debacle and be blessed beyond your wildest imagination.

JG in PA
$ 100.00 USD
5 days ago

Praying for Redline Steel to get a legal settlement that will enable the business to start again!

Joan KS
$ 100.00 USD
5 days ago

Glad you are still fighting, hanging in there. Wishing you peace and strength during this Easter season. God bless you.

99
$ 100.00 USD
5 days ago

Always with you

Anonymous Giver
$ 25.00 USD
6 days ago

I am do sorry you are going thru this disservice. Thank you for your service, the military holds a special place in my heart. I have 2 sons that served in the Marines and Army. They both spent time in Iraq. I will remember you and your family in prayer. May God bless you. I loved your product.

Marc Blaydoe
$ 50.00 USD
6 days ago

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