Six years ago, our Super Bowl commercial introducing real abortion survivors — men and women who survived abortion procedures intended to end their lives before birth — was blocked just days before the game. The commercial ultimately premiered at the March for Life in Washington, D.C. The response was powerful. When people encounter abortion survivors face-to-face, the conversation completely changes.

What appeared to be a closed door became the beginning of a far greater vision. This summer, Faces of Choice stepped onto the world stage through international placement during the 2026 FIFA World Cup final weekend window, featuring boxing legend Manny Pacquiao and abortion survivors from around the world, with support from public figures including Kevin Sorbo and Dean Cain. Beyond the international airing, the campaign has now reached a confirmed seven-figure audience across social media, with continued engagement around Manny Pacquiao’s participation and the survivors' stories.

But this was never meant to be a one-time moment. It was the beginning of a broader global effort to bring abortion survivors before the world.

The Story

Some years ago, I awoke from a dream filled with faces. I didn’t know their names or where they lived; I just knew their stories needed to be told. Years later, after meeting abortion survivors around the world, that conviction became Faces of Choice.

Today, Faces of Choice is building a global media initiative designed to introduce these men and women to audiences worldwide. For generations, abortion has been debated as an abstract idea. But abortion survivors are fathers, mothers, sons, daughters, pastors, teachers, doctors, artists, advocates, and athletes. Every one of them is made in the Image of God. Every one of them has a name, a face, and a story. And when people really see them, everything changes.

Why This Moment Matters

The World Cup opened a door. Now we need to build on it.

Faces of Choice is working to expand survivor storytelling through digital media, broadcast opportunities, press outreach, cultural partnerships, survivor testimony videos, and future campaign placements. The goal is simple but urgent: to make sure the world can no longer talk about abortion without first encountering the people who survived it.

THIS ISN’T JUST ABOUT ADVERTISING. IT’S ABOUT ENCOUNTER.

Abortion survivors interrupt the abstraction. They are not statistics. They are not political arguments. They are not hypotheticals. They are people. When people encounter abortion survivors, the question changes. It is no longer merely, “What do I think about abortion?” It becomes: “Can I look this person in the eye and say he or she should not exist?”

Faces of Choice exists to create those encounters. The World Cup was the first extraordinary opening in a much larger effort to bring survivor stories into major cultural moments, international media campaigns, churches, communities, and homes throughout the world.

What Your Gift Makes Possible

Your gift will help Faces of Choice build on the World Cup launch and continue bringing abortion survivor stories into the culture through:

• Amplify Testimonies: Scale survivor-led media campaigns through film, broadcast, digital media, and public appearances.

• Build Cultural Partnerships: Develop future campaign opportunities involving elite athletes and major cultural events.

• Support Existing Network: Direct women and families who see these campaigns to the existing network of pregnancy centers, maternity homes, adoption support, healing ministries, and practical care.

• Establish a Permanent Platform: Secure a global foundation where survivors can always be seen and heard.

HELP US SEIZE THIS MOMENT

The World Cup launch was only the beginning. Now we need the resources to carry this momentum forward. Whenever people encounter abortion survivors, we have watched something remarkable happen. Hearts do not change because people lose arguments. They change because they meet another human being.

Six years ago, our commercial was blocked from reaching millions during the Super Bowl. Today, God has opened new, global doors. Help us keep walking through them.

Before the world calls it “choice,” it must meet the people who survived it. 

"Choice" is not merely a word. "Choice" is a person, with a name, a face, and a story. It's time to face the choice.

DONOR LEVELS

$50+ | Stand With a Survivor — Receive campaign updates and exclusive behind-the-scenes content.

$250+ | Carry Their Story — Receive a signed book by an abortion survivor.

$1,000+ | Campaign Partner — All benefits above, plus an invitation to a private campaign briefing with Faces of Choice leadership.

$5,000+ | Legacy Partner — All benefits above, plus a personalized, recorded video of a Faces of Choice representative or survivor, to highlight at your church or pro-life event.

$25,000+ | Story Ambassador — All benefits above, plus the opportunity to host a Faces of Choice representative or survivor speaker at one event within the United States during the following year, subject to availability.

$100,000+ | Founding Catalyst — Become a principal partner in bringing abortion survivors before the world and anchoring the next phase of this global initiative.

"And they overcame him by the Blood of the Lamb, and by the word of their testimony. For they loved not their lives unto death.” Revelation 12:11