Fundraising Tips 10 Social Media Content Ideas to Promote Your GiveSendGo Campaign
But knowing what to post on social media to raise awareness about your campaign can be difficult. So, we have a few ideas to step up your social media game, no matter what platform you’re using, to help you reach that campaign goal!
1. Founder Story
Getting to know the founder behind a campaign and more of their story allows potential backers to connect with you on a more personal level. After all, if they’re interested in your campaign they’ll most likely want to know more about what they’re potentially going to invest in. If they aren’t sure what they’re donating to or who they’ll be backing they may not feel secure enough to give. So share a little bit about yourself and how you were inspired to start your awesome campaign! This is the time to share the details of your story!
Videos have a lot more impact than you may realize. Even a poorly produced or edited video does something more for your audience than plain text or even sometimes an image. We’re in a day and age where people process and understand information primarily through visuals. Watching videos requires no effort on the backer’s part. It keeps them engaged longer, since video is an entertainment tool and just by watching your video they’re learning more than they even realize themselves. Videos are also sticky, as in people are sticking around and being exposed to your message for longer periods of time.
You can also do just about anything through video. You can record yourself talking about your campaign (this might be a creative way to share your founder’s story). Or, if you’re camera shy or simply don’t want to show yourself on camera you can still get your campaign’s message across to your audience with video without ever making an appearance on camera. You can make a video slideshow of pictures, show some behind the scenes of your campaign, do a voiceover and cover it with some video or pictures instead, feature someone else related to your campaign and have them tell a story, or (if it’s relevant) feature a place or product. No matter what you decide to do, it doesn't have to be long or professionally made to get the job done. Just be clear and creative and you’ll see just how far your video will take your campaign!
Once you’ve created a video, you can easily share it on social media with a few clicks. With just a few shares people will hear more about your campaign on a deeper level without having to take the time to read a ton of text. Make sure to include the link of your GiveSendGo campaign when you share your video, so if people are led to donate they have somewhere to do so!
Live videos, like other forms of video content, reach a larger audience than pictures or text as well. The beauty of lives is that they aren’t edited. Likewise, they don’t need to be professionally done or super long to engage with your audience. You’re also not required to always show your face in live videos. You can show a video of an event you’re at, your family, your office space, or even something featuring the behind the scenes of your campaign. Anything that would add to your campaign’s message or goal would be good to show in a live. You can use lives to also share a quick update regarding your campaign, or simply to thank your supporters for donating and praying.
While you can share live videos to your social media page for people to watch later, people love tuning in to watch a live video because it’s deeply personal and unique. They’re able to see you speaking with them and are even able to have a conversation with you in real time no matter where you, or they, are in the world. Live videos feature a live comment section, so as supporters are asking questions you’re able to respond to them as if they were right in front of you. This also gives you an opportunity to do a Q&A whether that’s to answer questions about your campaign, your story, or even just to get to know more about the people who are donating. It’s a really neat feature that connects you with your audience on a deeper level and lets them know you’re invested in them as well.
Sharing a picture of you, your family, friends, or anything/anyone related to your campaign on social media adds another personal touch to your outreach. It also helps people put a face to the name, or in this case a face to the campaign. Let’s say your family is raising money for medical expenses. Sharing a picture of your family along with some text detailing the story behind your campaign will capture your potential audience’s attention better than plan ole’ text. They want to see the people they’re investing in. Showing a face is a whole other level of communication and often people are led to give simply because they’ve found ways to connect to you. An image is a quick and simple way to make that connection.
But it’s also important not to just share pictures for the sake of sharing them and don’t post a picture if it’s really bad quality. People are being engaged on social media thousands of times a day. What you post is just something else in a sea of posts, so make it intentional and something that will make them pause to read your caption and engage with your campaign. Be creative, personal, and make sure your photo is of decent enough quality that people actually want to look at it a second time, because it’s what they’ll see when thinking about your campaign later down the road. Remember, people are mostly visual learners.
While videos are known to be the best way to get the most exposure for campaigns, blogs are also a great tool. Blogs allow you to share the details of your campaign that you maybe wouldn’t share in your campaign’s summary or in a video.
In a blog you can get more in depth with your story. You yourself can write a blog or have someone else write something on your behalf to promote your campaign. You can also get more technical with your blogs and share in depth details of how people can help you in your campaign, what they can be praying for, or how to give. Some use blogs as open letters to their supporters to thank them for all their help. You can also embed images and/or videos in your blogs to add a personal touch and to break up the text.
No matter how you choose to use your blog, it’s something that can also easily be shared on social media. Appealing to all of your audience’s senses is the best way to get the most engagement.
6. Thank Yous
People want to know that their support is making a difference. If they don’t see their impact, they’re likely to stop caring about your campaign, so be sure to genuinely thank your supporters and do it often. Because it’s true, you really couldn’t do it without them.
On social media, a thank you can be done creatively like through a video of you and your friends or family all yelling thank you or through something as simple as typing up a thank you post and attaching a photo to share on your page. People will notice your gratitude, but they will also notice the absence of it, so be sure to recognize them for what they’ve done for you and your campaign.
You may not have a strict deadline for when you need your campaign to end. GiveSendGo allows you to raise money even past your campaign’s deadline. However, some people need to have their money raised by a certain date. For instance, people going on a mission trip need the money before they’re able to go. Likewise, a family building a house might need that money by a certain date.
Use that deadline to your advantage. People may not realize how short or long of time you may have to raise that money, so they might simply be thinking they have plenty of time to give. You don’t have to panic and constantly remind people that you’re one day closer to not making your fundraising goal, but there are ways to encourage people to give before it’s too late. One way to do this is through a countdown.
People love a good countdown. Don’t believe me? Everyone around the world goes crazy on New Year’s Eve. You don’t have to do an actual ticking countdown to promote your campaign, but for instance, say you’re going on that mission trip mentioned earlier. A post saying “Only 30 More Days Until I Leave for Ghana! There’s still time to help me reach my goal! Just click on this link to support my mission,” sounds a whole lot better than “I only have 30 more days until I leave for Ghana and I haven’t even raised half of the money I need. Please help.”
Have fun with every part of your campaign even when things don’t always look promising. You might be surprised by somebody’s donation! Some people just need a little time and some reminding before they’re able to give and that’s okay.
This isn’t so much a post idea, but rather something to go along with your posts. Brainstorm a hashtag that really captures the heart of your campaign and use it in your campaign posts. Come up with something creative, simple, not too long, and make it memorable.
Encourage your audience to use the hashtag when sharing your posts or use it to celebrate on social media when they donate to your campaign. Hashtags stick in people’s memory if used often enough. It’s also easily shareable and spreadable to people who have never heard of your campaign before. Another bonus is it helps you keep track of how your campaign is spreading across social media.
You’re not required to give your backers any rewards. However, it would be wise to do so. After all, they’ve invested in you and your idea, the least you can do is return the favor.
One way you can reward people on social media for their giving and support is by doing a giveaway! You can make a post saying that when someone donates to your GiveSendGo campaign, their name will be put into a drawing and on a certain date you’ll pick a name (or a couple) and send a gift or note to that person(s). Bonus: Record a live video of when you draw those names so you can thank them and even those whose names didn’t get drawn for supporting you. This will draw people to your social media page in anticipation for the drawing and give your campaign even more exposure.
Good gifts as rewards might be a t-shirt with your campaign name on it, a rubber bracelet with your campaign’s hashtag, or a sticker with an image that represents your campaign. A note or handwritten letter thanking them for their support would also be great to send out as a gift or even to all of your backers.
If you can’t afford to give rewards like this or you don’t have the time, you can simply reward your backers by continuing to update them on social media and thanking them for their support. Another free way to reward your backers is by featuring their names (if they didn’t donate anonymously) on your social media pages. On GiveSendGo you’re able to access all of these names if you do decide to thank them by social media or handwritten letter.
10. Campaign Updates
If people are invested in your campaign, it’s likely they want to see it flourish so you can reach your goal. Providing updates from time to time is a form of engagement with your backers and audience. One way to do this is by posting how much you’ve raised. You could post an update celebrating that you’ve reached the halfway goal or that you’ve raised 75% of the money you need. Updates like these make people want to give more so you can reach the end of your goal!
Your updates should also be to keep people informed about the status of your situation. For instance, if you’re raising money to cover medical bills for a loved one, you should periodically release updates telling people how they’re doing. People give because they care, so one way you can give back to them is by sharing the details of your campaign and story as it’s unfolding.