How to Leverage GiveSendGo's 'Giving Twosday' Initiative for Your Organization: A Guide for Churches, Schools, Small Businesses, Nonprofits, and More!
By Alex Shipley

If you've been following our social media updates, you're likely aware that GiveSendGo is giving away THOUSANDS of dollars to campaigns on Giving Twosday.

Whether you're a business owner, involved with a school, church, nonprofit, or championing another worthy cause, we understand the challenge of having a great cause or idea but lacking the funds to drive it forward.

That’s why we don’t want you to miss out on our Giving Twosday give back initiative and strongly encourage you to start a GiveSendGo campaign for your organization or cause.

By starting a campaign, you allow others the opportunity to come alongside you and support your cause or organization through their giving. 

Here are some effective strategies to help you leverage GiveSendGo’s Giving Twosday initiative for your organization once you’ve started a campaign.

For Your Church:

Campaign Focus: Whether you're a pastor, committee, or church member, use GiveSendGo to raise funds for various church needs this Giving Twosday, such as projects, outreach programs, mission trips, emergency relief, tech upgrades, operational expenses, special events, scholarships, or to support local charities.

Promotion Strategy: Consistently engage the congregation about your campaign through Sunday announcements, newsletters, and social media platforms. Highlight the impact their contributions could have on reaching the community, sharing hope, and strengthening the church's mission. 

Encouragement to Audience: Encourage your church members to share your campaign with their friends, family, and community to expand your reach. Also, remind them to make donations to your church's campaign on Giving Twosday, November 28th.

For Your School:

Campaign Focus: If you're a superintendent, parent of a student, or a supportive community member, start a Giving Twosday campaign for your school on GiveSendGo to further its students' educational journey. Whether it's for classroom resources, extracurricular activities, or special projects, garner support for your school's educational endeavors. 

Promotion Strategy: Collaborate with teachers, parents' associations, and student councils to spread the word. Utilize school newsletters, social media, and parent-teacher conferences to showcase the positive impact of contributions.

Encouragement to Audience: Highlight how their contributions will directly enhance the learning experience for students. Encourage parents to share the campaign within their networks (friends, family, and community across a variety of channels), creating a chain of support for the school.

For Your Small Business:

Campaign Focus: Elevate your small business with a GiveSendGo campaign on Giving Twosday. Whether you're starting from the ground up or relying on local support, consider raising funds for crucial supplies, business expenses, overhead, or promotional materials. Your business can also support a local cause, initiate community projects, or aid in community development.

Promotion Strategy: Engage your customer base through emails, social media, and in-store promotions. Emphasize how contributions on Giving Twosday directly impact your small business and the local community.

Encouragement to Audience: Rally your community to join your small business's journey - most community members are eager to do so. Encourage contributions on Giving Twosday, stressing the collective impact on both your business and the local area. Express gratitude and consider offering incentives, such as discounts or promotions, to customers who contribute to the campaign.

For Your Nonprofit:

Campaign Focus: Magnify your impact this Giving Twosday and fundraise for your nonprofit's mission, ongoing projects, operational expenses, advocacy and awareness, emergency relief, scholarships, community development, or special initiatives aligned with your nonprofit's mission.

Promotion Strategy: Utilize the nonprofit's existing communication channels, including newsletters, email campaigns, and social media. Showcase success stories and the tangible impact of past contributions to build trust and enthusiasm.

Encouragement to Audience: Remind supporters that their contributions directly contribute to positive change. Encourage them to share the campaign within their networks, emphasizing the collective power of their combined efforts on Giving Twosday.

For Another Worthy Cause:

Whether you're a community group, sports team, or a passionate individual, GiveSendGo is your platform to amplify your cause for Giving Twosday. Mobilize your supporters, share your story, and create something incredible together—encouraging people to support you through their giving.

So what are you waiting for? Jump on over to GiveSendGo, start your campaign, and be part of a day where giving isn't just an action; it's a transformative force resonating across communities, schools, businesses, nonprofits, and beyond. Your journey towards making a difference in this world begins here.

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