How to Build the Best GiveSendGo Campaign Page
By: ALEX SHIPLEY on | Comments: 2So you have a need or an idea that you need to fundraise for?
GiveSendGo is a great place to develop your campaign landing page where people can come to donate and get to know more about your story, your goals, and your values.
In order to get the most out of your campaign, here are a few tips on how to build the best GSG campaign page:
1. Set an Attainable Fundraising Goal.
This may seem like a no-brainer, but before anything else you need to determine what your fundraising goal is and if that number is realistic.
If you’re trying to raise $20,000 in only a month, but you’re just now putting your campaign page together, you may want to reconsider the amount you're trying to raise and lower it.
Or, maybe, your goal is way too low. People won’t want to donate if they think you could just save up for that money or if they don’t think they’ll actually be making a difference with their donation.
Either way, make sure your fundraising goal is attainable based on the timeframe in which you need the money, the audience you plan to share it with, and the need that you want filled through donations.
2. Create a Custom URL
When building your campaign page, GiveSendGo gives the option to create a custom URL. It may be as simple as a couple words to sum up your campaign or it may be something clever and witty. Either way, make it simple, concise, creative, and memorable.
And, to the best of your ability, don’t add in a bunch of unnecessary numbers or special characters. That’s a lot for people to remember and you run the risk of someone missing that second asterisk or exclamation point. A word or two will suffice and will be easy enough for people to quickly type into their search bar.
3. Tell Your Story
When building your page, be sure to give people the who, what, when, where, why, and how of your campaign!
But while all of those six categories are important to develop and communicate to potential donors, the WHY behind your campaign is the most important.
Simon Sinket, a marketing and leadership expert, once said, “People don’t buy WHAT you do, they buy WHY you do it.”
Other people may be raising money for the same thing you are, but you’re the only person with your story! Your story behind your campaign is unique and it needs to be shared with your campaign’s potential backers so they can see why you’re fundraising. The best place to tell this story is on your campaign’s landing page.
Don’t just tell people the details, although those things are important. Let people see your heart, your mission, and your story. Be creative and make people feel like they can be a part of your story too by donating and supporting you.
For example, you may be raising money for something as simple as your pet’s vet expenses. Seems small enough, but can be really expensive. A creative approach that is sure to capture your audience’s attention and make them feel connected to your story (and to your pet) is by explaining your need as if you were your pet. In other words, tell your story from your pet’s perspective! A little comedy goes a long way and adds so much more to your campaign than by simply telling your audience that you need money to pay for your pet’s surgery bills.
4. Pick Relevant and Creative Media for Your Page
GiveSendGo gives you the option to upload a header photo and even a video to tell your campaign story. The more interactive you can be with your audience, the better.
Pick an image related to your campaign. Make sure it’s something people can easily see and understand (no sideways or grainy photos).
Choose a picture that will be an attention grabber. Make it something relevant, but also something people will be drawn to click on as they scroll through their social media or as they're looking through hundreds of other campaigns. You want to stick out!
Videos are a great way to attract a large audience! If you do choose to upload a video, make sure it adds something new or different to your page. Maybe it’s a video of you sharing a little bit more about your story or your campaign. If you’re raising money to go on a mission trip, maybe you can share a video featuring an area you may visit. Whatever it is, make it relevant, but also make sure it adds another level of depth to your campaign page.
Another tip is to keep the video short. Don’t upload something 15 minutes long, because people won’t stick around long enough to watch it. According to IdeaRocket:
So now that you have a few tips to help you get started, start campaigning and be sure to share, share, share your campaign with as many people as you can, as frequently as you can, and on as many platforms that you can!
Shine Brightly!
Read more
GiveSendGo is a great place to develop your campaign landing page where people can come to donate and get to know more about your story, your goals, and your values.
In order to get the most out of your campaign, here are a few tips on how to build the best GSG campaign page:
1. Set an Attainable Fundraising Goal.
This may seem like a no-brainer, but before anything else you need to determine what your fundraising goal is and if that number is realistic.
If you’re trying to raise $20,000 in only a month, but you’re just now putting your campaign page together, you may want to reconsider the amount you're trying to raise and lower it.
Or, maybe, your goal is way too low. People won’t want to donate if they think you could just save up for that money or if they don’t think they’ll actually be making a difference with their donation.
Either way, make sure your fundraising goal is attainable based on the timeframe in which you need the money, the audience you plan to share it with, and the need that you want filled through donations.
2. Create a Custom URL
When building your campaign page, GiveSendGo gives the option to create a custom URL. It may be as simple as a couple words to sum up your campaign or it may be something clever and witty. Either way, make it simple, concise, creative, and memorable.
And, to the best of your ability, don’t add in a bunch of unnecessary numbers or special characters. That’s a lot for people to remember and you run the risk of someone missing that second asterisk or exclamation point. A word or two will suffice and will be easy enough for people to quickly type into their search bar.
3. Tell Your Story
When building your page, be sure to give people the who, what, when, where, why, and how of your campaign!
But while all of those six categories are important to develop and communicate to potential donors, the WHY behind your campaign is the most important.
Simon Sinket, a marketing and leadership expert, once said, “People don’t buy WHAT you do, they buy WHY you do it.”
Other people may be raising money for the same thing you are, but you’re the only person with your story! Your story behind your campaign is unique and it needs to be shared with your campaign’s potential backers so they can see why you’re fundraising. The best place to tell this story is on your campaign’s landing page.
Don’t just tell people the details, although those things are important. Let people see your heart, your mission, and your story. Be creative and make people feel like they can be a part of your story too by donating and supporting you.
For example, you may be raising money for something as simple as your pet’s vet expenses. Seems small enough, but can be really expensive. A creative approach that is sure to capture your audience’s attention and make them feel connected to your story (and to your pet) is by explaining your need as if you were your pet. In other words, tell your story from your pet’s perspective! A little comedy goes a long way and adds so much more to your campaign than by simply telling your audience that you need money to pay for your pet’s surgery bills.
4. Pick Relevant and Creative Media for Your Page
GiveSendGo gives you the option to upload a header photo and even a video to tell your campaign story. The more interactive you can be with your audience, the better.
Pick an image related to your campaign. Make sure it’s something people can easily see and understand (no sideways or grainy photos).
Choose a picture that will be an attention grabber. Make it something relevant, but also something people will be drawn to click on as they scroll through their social media or as they're looking through hundreds of other campaigns. You want to stick out!
Videos are a great way to attract a large audience! If you do choose to upload a video, make sure it adds something new or different to your page. Maybe it’s a video of you sharing a little bit more about your story or your campaign. If you’re raising money to go on a mission trip, maybe you can share a video featuring an area you may visit. Whatever it is, make it relevant, but also make sure it adds another level of depth to your campaign page.
Another tip is to keep the video short. Don’t upload something 15 minutes long, because people won’t stick around long enough to watch it. According to IdeaRocket:
- Users spend 88% more time on a website that contains a video
- Short videos (under 2 minutes) get the most engagement
- Video content generates 1200% more shares than images and text combined
So now that you have a few tips to help you get started, start campaigning and be sure to share, share, share your campaign with as many people as you can, as frequently as you can, and on as many platforms that you can!
Shine Brightly!
