9 Ways to Promote Your Giving Tuesday Campaign
Giving Tuesday is the perfect opportunity to find a cause you care about and start a campaign to support it - maybe it’s for a nonprofit or a cause local to you.
Once you’ve created your campaign it’s time to share it! Below are some of our best tips to promote your Giving Tuesday campaign.
1. Share Your Campaign on Social Media
On your campaign page click the “Share Now” button to share your cause on the networks of your choice.
When sharing, describe the importance of the cause to you, what the funds raised will be going towards, and any other information you think would be helpful for people to know.
We always say - SHARE, SHARE, SHARE!
Don’t just share once. Share your campaign many times throughout the month of November. On many social media networks, you can share posts like these with various social media groups.
2. Use the Hashtag #GivingTuesday in your Campaign and on Social Media
To be sure your campaign is added to our Giving Tuesday page, add the hashtag #GivingTuesday in the body of your campaign description.
Throughout the month of November, GiveSendGo will be promoting our Giving Tuesday page (and the campaigns that can be found on the page) through email and on our social media channels.
When sharing your campaign on social media, also be sure to use the hashtag #GivingTuesday in the body of your post. This will help others who are looking for Giving Tuesday campaigns to support find yours easily.
Bonus: We love to give back, so this year GiveSendGo will be giving money away to campaigns on Giving Tuesday!
3. Share through Text, Email, and Other Messaging Apps
While social media is the most popular place to share campaigns, sometimes being direct is best.
On your campaign page click the “Share Now” button to copy the URL link. Then, copy the link into the body of a text, email, or message to share immediately. Message your campaign link to your loved ones and
4. Reach Out to Local Media
Reach out to your local news organizations (newspaper TV news, blogs, etc) about why your community would be interested in your campaign’s cause.
5. Ask Others Who Care About Your Cause to Share Your Campaign
When you created your campaign hopefully you formed a team of people (friends, family, co-workers, etc.) who care about your cause and want to share it.
Ask those people to share your campaign on their networks to increase awareness of your campaign.
6. Partner With Local Businesses
Many local businesses are excited to support local causes.
See if your church will host a fundraising night for your cause. Or, a local cafe, sandwich shop, or diner might temporarily name a food item after your fundraiser (ex. Marty’s Meatball Sub, Support the Battle Breakfast Combo, Catherine’s Carmel Cappuccino).
Have your church or local businesses donate the proceeds and percentages to your GiveSendGo campaign.
7. Create a Campaign Poster
On your campaign page click “Share Now” and then click “Print Poster”. You’ll then be able to share a simple poster already designed for you.
Or create your own poster and include the link to your campaign on the poster.
Then, hang your posters around town at a local cafe, church, community center, etc.
8. Send a Letter or Postcard
It may be old-fashioned, but who doesn’t like getting a letter in the mail? In your letter describe the cause you’re raising money for, why the cause is important to you, and where the funds will be going or how they will be used. Be sure to also include the name and link of your campaign.
You may choose to buy or design and print a postcard that shares what your campaign is for as well as the campaign’s name and link.
9. Make a Creative Image or Video
Did you know that campaigns with images and videos receive many more donations than those that don’t?
Create a video of you talking about your cause and why it’s important to you. Then add it to your campaign gallery or post it with your campaign link on social media.