Build Your Campaign Team and Create Engaging Content
By: Alex Shipley on | Comments: 1With Giving Tuesday just around the corner, are you ready to make your campaign SHINE? Before diving into sharing, take a step back and rally your team for some behind-the-scenes prep!
Great campaigns are built with creativity, teamwork, and a touch of elbow grease. Your team will help you brainstorm ideas, rally support, and create content that’s as inspiring as it is shareable.
But don’t worry if you're flying solo! Many of these tips will still be super helpful for anyone looking to create a great Giving Tuesday campaign!
Here’s how to set your campaign up for success:
1. Gather Your Dream Team
Begin by gathering your closest friends, family, and colleagues—the people who will always be in your corner. Your team doesn’t need to be large, just the people who are as committed to your cause’s success as you are!
Personally share your passion and excitement for your campaign, explaining how they can play a role in bringing it to life. These early supporters are your foundation, offering encouragement, ideas, and critical support.
Together, you’ll brainstorm the best ways to tell your story, share your mission, and inspire others to join your journey. Don’t underestimate the power of diverse perspectives—everyone’s unique ideas can make your campaign even stronger.
Tip: Let your team know their role goes beyond just giving. They’re here to help you brainstorm, create content, share your campaign, and build the momentum needed to make your efforts truly stand out!
2. Brainstorm Together for Content Ideas
Now that your team is on board, it’s time to roll up your sleeves and start brainstorming content ideas that will bring your campaign to life. Whether you meet in person or virtually, gather your closest supporters to discuss creative ways to connect with potential givers.
Think about what will resonate—will it be a heartfelt video, behind-the-scenes snapshots, or even a funny meme (because, why not)? Your content sets the stage for everything that follows, so the more prepared and creative you are, the easier it will be to inspire others to share.
Content Brainstorming Examples:
3. Engage Your Team in Content Creation
Encourage your team to help create meaningful content for your campaign. For personal campaigns, consider recording a short video explaining your campaign’s purpose, why it matters to you, and how others can get involved. For team-focused efforts like a church mission trip, invite members to create individual or group videos highlighting their goals, sharing their destination (if appropriate), and explaining how people can support or pray for them. Team members can also write heartfelt testimonials about why the cause is important to them. These personal touches add authenticity and resonate deeply with your audience.
Creative Content Ideas for Supporters:
4. Build a Campaign Calendar
Set up a schedule with your team for what to post in the lead-up to and on Giving Tuesday. This calendar can guide you on when to share each piece of content, giving your campaign a well-planned and polished feel when the big day arrives.
Use this time to create posts, graphics, and other materials so they’re already ready to go. You can also divvy out when each person on your team will share your campaign and where. Having everything organized ahead of time will keep sharing your campaign as stress-free and effective as possible.
5. Get Excited and Celebrate the Wins
Take a moment to celebrate what your team has already accomplished, whether it’s a great video, strong visuals, or a well-thought-out plan. Sharing progress helps everyone feel appreciated and energized to push forward as Giving Tuesday approaches. Remember, it’s YOUR campaign, and its success relies on the effort you put into it! Take ownership of when you share, how much you share, and where you share it. And celebrate every win, big or small—whether it’s a share, a dozen likes, or even a few early donations! Each step forward is a sign that your cause is resonating with people and worth supporting!
So, now that you've got all your ducks in a row, you’ll be ready to hit the ground running when we talk about sharing next week. But don’t wait too long—getting your team and content prepped early is key to boosting your Giving Tuesday success!
You’ve got this!
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Great campaigns are built with creativity, teamwork, and a touch of elbow grease. Your team will help you brainstorm ideas, rally support, and create content that’s as inspiring as it is shareable.
But don’t worry if you're flying solo! Many of these tips will still be super helpful for anyone looking to create a great Giving Tuesday campaign!
Here’s how to set your campaign up for success:
1. Gather Your Dream Team
Begin by gathering your closest friends, family, and colleagues—the people who will always be in your corner. Your team doesn’t need to be large, just the people who are as committed to your cause’s success as you are!
Personally share your passion and excitement for your campaign, explaining how they can play a role in bringing it to life. These early supporters are your foundation, offering encouragement, ideas, and critical support.
Together, you’ll brainstorm the best ways to tell your story, share your mission, and inspire others to join your journey. Don’t underestimate the power of diverse perspectives—everyone’s unique ideas can make your campaign even stronger.
Tip: Let your team know their role goes beyond just giving. They’re here to help you brainstorm, create content, share your campaign, and build the momentum needed to make your efforts truly stand out!
2. Brainstorm Together for Content Ideas
Now that your team is on board, it’s time to roll up your sleeves and start brainstorming content ideas that will bring your campaign to life. Whether you meet in person or virtually, gather your closest supporters to discuss creative ways to connect with potential givers.
Think about what will resonate—will it be a heartfelt video, behind-the-scenes snapshots, or even a funny meme (because, why not)? Your content sets the stage for everything that follows, so the more prepared and creative you are, the easier it will be to inspire others to share.
Content Brainstorming Examples:
- Story Highlights – Decide which aspects of your story will most inspire or appeal to others. What personal experiences or goals should you emphasize?
- Visuals – Discuss photos, videos, or graphics that will help visually bring your story to life.
- Slogans and Hashtags – Craft memorable phrases or hashtags that capture the heart of your campaign and make it easy for others to follow and share.
3. Engage Your Team in Content Creation
Encourage your team to help create meaningful content for your campaign. For personal campaigns, consider recording a short video explaining your campaign’s purpose, why it matters to you, and how others can get involved. For team-focused efforts like a church mission trip, invite members to create individual or group videos highlighting their goals, sharing their destination (if appropriate), and explaining how people can support or pray for them. Team members can also write heartfelt testimonials about why the cause is important to them. These personal touches add authenticity and resonate deeply with your audience.
Creative Content Ideas for Supporters:
- Short Testimonials – Team members share why the campaign matters to them or its impact on others.
- Photos or Videos – Capture moments related to the cause, preparations, or personal messages to supporters.
- Quotes and Stories – Share inspirational quotes or short stories that highlight the mission’s significance and potential impact.
4. Build a Campaign Calendar
Set up a schedule with your team for what to post in the lead-up to and on Giving Tuesday. This calendar can guide you on when to share each piece of content, giving your campaign a well-planned and polished feel when the big day arrives.
Use this time to create posts, graphics, and other materials so they’re already ready to go. You can also divvy out when each person on your team will share your campaign and where. Having everything organized ahead of time will keep sharing your campaign as stress-free and effective as possible.
5. Get Excited and Celebrate the Wins
Take a moment to celebrate what your team has already accomplished, whether it’s a great video, strong visuals, or a well-thought-out plan. Sharing progress helps everyone feel appreciated and energized to push forward as Giving Tuesday approaches. Remember, it’s YOUR campaign, and its success relies on the effort you put into it! Take ownership of when you share, how much you share, and where you share it. And celebrate every win, big or small—whether it’s a share, a dozen likes, or even a few early donations! Each step forward is a sign that your cause is resonating with people and worth supporting!
So, now that you've got all your ducks in a row, you’ll be ready to hit the ground running when we talk about sharing next week. But don’t wait too long—getting your team and content prepped early is key to boosting your Giving Tuesday success!
You’ve got this!