You should be descriptive as you explain why you are raising money. Invite people into your story. Let possible Givers know what difference their money will make.You should be descriptive as you explain why you are raising money. Invite people into your story. Let possible Givers know what difference their money will make.You should be descriptive as you explain why you are raising money. Invite people into your story. Let possible Givers know what difference their money will make.