Pray for your Mission: Ask others to as well. God has planted a seed in you to see a change take place. Ask Him to bless it. Money is no issue for God. Do not make your campaign simply about how much money you can make. Use your campaign to deepen your trust in God’s provision and to invite others into the life changing work God is doing!
Share a Story not a Campaign: The more people connect to your story the more likely they will give. Do not just give the who, what, where make sure you invite people into the WHY. What difference can they make if they donate to your campaign? People are looking for a way to change the world. Invite them to be a part of something big. Write your story to engage those who do not already know you. Use pictures and details that will compel people to want to be a part of your mission.
Who is your Crowd: Most of your crowd will be family and friends, co- workers etc. Before you even launch your campaign make a list of potential Givers. Include their email, Facebook, Twitter, phone numbers and any other contact points. Then when you go live use this list often to share what is happening with your campaign. Use all different forms of contact and contact people individually. Personally Invite 10-20 First-Day Givers - Crowds are more likely to follow what they see other people are doing. If they see that you have early, excited Givers they will be more likely to give to you too.
Keep your Target Goal attainable: Yes, it is easy to set a high goal. In reality your Givers will be less likely to donate to a mission that is not likely to hit it goal. Here's the reality: On average, only 10-30% of your crowd will actually contribute to your project. They will give an average of $50. And you will need to contact them directly multiple times just to see that 10-30%. If you send out ONLY Facebook blasts that number shrinks to between 1-5%. So, set your funding target based on how much you can realistically raise, rather than simply choosing the amount you want need
Share Share Share ! : Believe it or not, most people are not refusing to give because they don’t believe in you. The fact is a lot of people like to procrastinate. That's why we encourage you to share 7 or more "asks". People want to help, but they just need to be reminded. It is important to promote your project as soon as your project is enabled. Then keep it up. Send encouraging messages to your crowd every few days, and you will see results. Use email and direct Facebook messages to ask for donations. Use the Update tab to update your followers on where you are at and what is happening with your mission. Ask them to continue spreading the word.
CrowdFunding.... the Proverbial Money Tree?
Many people think "easy money" when they think of crowdfunding. If we just start a campaign, that money will just automatically start flowing in, especially if it's for a good cause, or for something we are passionate about.
If it sounds too good to be true it usually is. Yes, there are campaigns that are launched and within hours thousands of dollars are raised. Is that typical? No, it is not. Those are just the 1% of campaigns we hear about.
So is crowdfunding a waste of time? No, and we want to give you some tips to increase the success of your campaigns.
We at GiveSendGo.com have broken it down into 4 P's; pray, plan, partner and persevere.
Pray: As you start deciding the what, when , where and how much, of your campaign it can be very exciting. It is easy to plow forward with the excitement of the adventure. Make sure you take time to be talking to the Lord and ask Him for His wisdom, guidance and blessing. He wants to be your friend, and your partner. Spend time with Him. He will be the best partner you could have. Ask others to be lifting up your campaign in prayer as well.
Plan: Before you ever even raise your first dollar, a successful campaign takes planning. Deciding an hour ago to make a campaign, writing a quick story, uploading a picture and launching will probably not see the results you are hoping for
So as you sit down to PLAN your campaign ask yourself these questions:
What am I inviting people to invest in?
Why would they want to?
What results do I hope to see if I raise this money?
If the media was going to write a story on me what would be my headline that would capture people’s attention.
Then start writing your story. Start with your campaign title. Make it compelling, what will draw people in to hear your story? Then as you begin to write your story don’t just give the who, what, when, and where make sure you give the why. Let people know how their money is going to make a difference let him know the impact that they will have on someone or something in this world. The more specific you can be about what the funds will be used for the better.
Then ask someone to proofread. Feedback is always important.
Next find an image or video. This is important. As they say pictures are worth a thousand words. You want to be able to convey your story through your image/video. So pick carefully and do not enable your campaign until you have found the image you think works best.
And lastly pick a reasonable amount of funds needed to raise, in a reasonable time frame. Yes, you might want to raise $100k but that will look like a daunting task to your givers out there. Pick a goal that you think is within reason of the people you KNOW will give to your campaign (friends, family etc.). People want to give to something they feel like will get accomplished. My $10 to your $100,000 campaign doesn’t seem worth it to even give it .You can always change your goal if needed during the course of your campaign.
Partner: Crowdfunding will not work without partners. You need to have friends, family and more who want to partner with you in your endeavor. Before you even launch your campaign make a list of PARTNERS . Include their email, Facebook, Twitter, phone numbers and any other contact points. Then when you go live use this list often to share what is happening with your campaign. Use all different forms of contact and contact people individually. Personally invite 10-20 First-Day Givers - Crowds are more likely to follow what they see other people are doing. If they see that you have early, excited Givers they will be more likely to give to you too.
Do not stop with just the people you know. Be creative. Use the internet to reach out to others that might be interested in what you are doing. Use linked in, Facebook, twitter, and other social media to find groups, pages and more, of people that are passionate about what you are doing. Invite them to partner with you.
Look for media sources that might want to share your story. From Newspapers to radio, blogs, press releases and more there are lots of avenues to spread the news about your campaign. Do a google search on key words in your campaign and see what comes up. Crowdfunding is all about finding partners that believe in what you are doing and inspiring them to take a part in giving and spreading the word.
Persist: Crowdfunding is not for the weak of heart. Posting once a week on Facebook will rarely bring in the outcome that you desire, and it’s not necessarily because people don’t want to give, Ii’s because we live in a day and age where procrastination is king. People will have to see your campaign an average of 8 times to decide to give, and they will need to see others giving to make it even more compelling. PERSERVE. Don’t give up. Use different forms of communication to ask people to donate. Share with people as much as you can your heart for what you are trying to do. Be continuously letting people know what you are doing and why and compel them to join you.
And lastly we need to remember you have the ultimate PROVIDER on our side.
Be diligent, follow through, pray, plan, partner, persevere but do not doubt that you are on a mission and the God of the Universe is cheering you on. Money is no option for Him. Ask Him to guide your steps and give you wisdom in your endeavor. Follow His guidance in everything you do and you are guaranteed success!
Trust in the LORD with all your heart; do not depend on your own understanding. Seek his will in all you do, and he will show you which path to take.
GiveSendGo.com for your next crowdfunding campaign!