Many people think "easy money" when they think of crowdfunding. That if they just start a campaign, money will automatically start flowing in, especially if it's for a good cause or for something they’re passionate about.
If it sounds too good to be true, it usually is. Yes, there are campaigns that raise thousands of dollars in a matter of hours. Is that typical? No, it’s not. Those are just 1% of the campaigns we hear about.
Does that make crowdfunding a waste of time? No, and we want to give you some tips to increase the success of your campaigns.
We at GiveSendGo.com have broken things down into 4 P's: Pray, Plan, Partner and Persevere.
Pray: As you begin to decide the what, when, where and how much of your campaign, it can be very exciting. It’s easy to plow forward with the excitement of the adventure.
Make sure you take time to talk to the Lord and ask Him for wisdom, guidance and blessing. He wants to be your Friend and your Partner. Spend time with Him. God will be the best supporter you could have. Ask others to lift up your campaign in prayer as well.
Plan: Before you even raise your first dollar, a successful campaign takes planning. If you decide within an hour to make a campaign, write a quick story, upload a picture and launch, you will probably not accomplish the results you were hoping for.
So, as you sit down to PLAN your campaign, ask yourself these questions:
What am I inviting people to invest in?
Why would they want to?
What results do I hope to see if I raise this money?
If the media was to write a story on me, what headline would capture peoples’ attention?
Then start writing your story. Start with your campaign title. Make it compelling. What will draw people in to hear your story? Then, as you begin to write your story, don’t just give the who, what, when, and where. Make sure you give the why.
Let people know how their money is going to make a difference. Let them know the impact that they’ll have on someone or something in this world. The more specific you can be about what the funds will be used for, the better.
Then, ask someone to proofread. Feedback is always important.
Next, find an image or video. This is important. As they say, pictures are worth a thousand words. You want to be able to convey your story through your image/video. So, pick carefully and do not enable your campaign until you find the image that works best.
And lastly, decide on a reasonable amount of funds needed to raise in a realistic timeframe. Yes, you might want to raise $100k but that will look like a daunting task to your givers. Pick a goal that you think is within reason for the people you KNOW will give to your campaign (friends, family, etc).
People want to give to something they feel will get accomplished. Giving $10 to your $100,000 campaign doesn’t seem worth it. You can always change your goal, if needed, during your campaign.
Partner: Crowdfunding will not work without partners. You need to have friends, family and more who want to partner with you in your endeavor. Before you even launch your campaign, make a list of PARTNERS. Include their email, Facebook, Twitter, phone numbers and any other contact points. Then, when you go live, use this list often to share what’s happening with your campaign. Use all different forms of contact and reach out to people individually.
As shared earlier, don’t forget to personally invite 10-20 First-Day Givers. Crowds are more likely to follow what they see other people doing. If they notice that you have early, excited Givers, they’ll be more likely to give to you too.
Don’t stop with only the people you know. Be creative. Use the internet to reach out to others that might be interested in what you’re doing. Use LinkedIn, Facebook, Twitter, and other social media to find groups, pages and more, of people that are passionate about what you’re doing. Invite them to partner with you.
Look for media sources that might want to share your story. From Newspapers to radio, blogs, press releases and more, there are lots of avenues to spread the news about your campaign. Do a Google search on key words in your campaign and see what comes up.
Crowdfunding is all about finding partners that believe in what you are doing and inspiring them to take part in giving and spreading the word.
Persist: Crowdfunding is not for the weak of heart. Posting once a week on Facebook will rarely bring about the outcome you desire. It’s not necessarily because people don’t want to give. Most people are busy and constantly in a state of information overload. Consistently work at getting the attention of potential givers.
People must see your campaign an average of 8 times to decide to give, and need to see others giving to make it even more compelling. PERSEVERE. Don’t give up. Use different forms of communication to ask people to donate.
Share with others as much as you can from your heart about what you hope to do. Continuously let people know what you’re doing and why, compelling them to join you.
And lastly, remember you have the ultimate PROVIDER on your side.
Be diligent, follow through, pray, plan, partner and persevere. Never doubt that you’re on a mission and the God of the Universe is cheering you on. Money is no option for Him. Ask God to guide your steps and give you wisdom in your endeavor. Follow His guidance in everything you do and you are guaranteed success!
Trust in the LORD with all your heart; do not depend on your own understanding. Seek His will in all you do, and He will show you which path to take.
GiveSendGo.com for your next crowdfunding campaign!