With Giving Tuesday just around the corner, it’s time to get your campaign ready for success! This is a great time to polish up your campaign description, add some eye-catching visuals, and use some great features on your campaign page to help bring in more support for your cause. Whether you’ve just launched your campaign or are about to, we’re here to help you create a standout Giving Tuesday campaign.

1. Write a Compelling Campaign Description

Your campaign description is where potential givers connect with your story, so it’s essential to make it clear, engaging, and compelling enough to draw others into the cause you care about (and hopefully get them to care just as much!). Here are some best practices to help you tell your story effectively:

Keep It Short and Sweet but Meaningful: Aim for 500-800 words—enough to provide detail without overwhelming the reader.
Share the “Why,” Not Just the “What”: Don’t just list what you need; focus on the reasons behind your cause. Describe the motivation and the personal or community impact, so supporters understand why your campaign matters.
Tell a Story: People connect to stories. Explain what inspired your campaign, the challenges faced, and the positive outcomes you’re striving toward. Show potential supporters how they can be part of this journey!
Be Detailed: Let supporters know exactly how you’ll use the funds. Transparency builds trust, so consider breaking down specific costs or listing where donations will go.
Encourage Sharing: Remind supporters they can help by spreading the word. Shares on social media help bring your campaign to a wider audience, and every share is a step closer to your goal.

2. Add Engaging Visuals to Bring Your Story to Life

Visuals create an emotional connection with your audience, making it easier for them to relate to your cause. Here are ways to make your campaign visually appealing:

Add Images to Your Campaign Header: High-quality, relevant images make a big difference. Choose images that evoke emotion, show the people impacted by your cause, or illustrate the situation you’re working to improve. A few examples include:

Example 1: For a medical fundraiser, include a photo of the person who is receiving care or a supportive family photo.
Example 2: For a community project, show the place or people the project will benefit.
Example 3: If you’re raising funds for a nonprofit, include pictures from past events that illustrate the work your campaign supports.

Add a Video to Your Header: Videos add a personal touch that can be even more compelling than photos. Share a brief video, anywhere from 30 seconds to two minutes will do, explaining your campaign, introducing yourself, or telling the story that inspired your fundraising efforts. Even a simple, heartfelt message recorded on your phone can help people feel connected to your cause.

3. Use Giving Tuesday Hashtags to Give Your Campaign a Boost!

Make sure to include relevant Giving Tuesday hashtags like #GivingTuesday or #GivingTuesday2024 in your campaign header. When you do, your campaign will automatically appear on our GiveSendGo Giving Tuesday page, which we’ll be promoting on our social media platforms all month long. This is a fantastic way to boost your campaign’s visibility and inspire even more people to get involved.

4. Use Campaign Page Features to Boost Your Impact!

Once your description and visuals are looking great, take advantage of a few extra features on your campaign page to make your campaign even stronger:

Prayer Requests: Did you know you can add prayer requests directly to your campaign page?! Let people know specific things they can pray about, like your mom’s upcoming surgery and recovery or the mission trip you’re about to embark on. It’s a wonderful way to build connection with supporters and remind people they can support you beyond just meeting financial needs.
Updates: Keep your supporters in the loop with regular updates on your campaign’s journey! Celebrating a milestone or have a new development in your story to share? Post it right on your campaign page! For example, if your mom’s surgery went well, let everyone know how their support made a difference—whether it helped cover medical bills, physical therapy, or anything in between. People love seeing the impact of their support, and keeping them updated helps them feel even more connected to your cause.
Custom URL: Make your campaign’s link simple, memorable, and easy to share! A custom URL helps supporters find your page quickly. For example, you could use something like www.GiveSendGo.com/MomsSurgery or www.GiveSendGo.com/HelpKathy.
Track Your Fundraising with Referral Codes: Want to know where your donations are coming from? Try out the Referral Code Generator! This awesome (and free) tool lets you create unique campaign URLs for different platforms, so you can see exactly which posts are bringing in the most support. Check it out here!

With a clear story, eye-catching visuals, and these handy extras, you’ll be ready to make a positive impact this Giving Tuesday!

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4 Tips for Creating an Amazing Giving Tuesday Campaign on GiveSendGo

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